"freesat and terrestrial pq is the same" no way Jose, I watch both at different times and the terrestrial HD is much much better.
Sty TV HD picture quality is awfull mainly because of the fact that they are selling UHD so they make HDTV look worse so peeps will pay to upgrade to get the quality back that Sty lowered to make UHD more appealing, they did it before when they were premoting HDTV over SD when it first came out, they have previous !
One of the reason HD looks so bad is that all the football matches are shot and processed in UHD at all venues these days, HDTV is a downscaled format conversion that does not convert very well, UHD is a very high contrast format to make the pictures look more vibrant, the downside of this is all the bright colours in the HD conversion look completely burned out, the compression makes a complete mess of it.
HDTV picture quality is an afterthought which is starange given that the large majority of viewers watch in HD, Sty is all about quantity not quality.
(Joseph Stalin's comment fighting against his previous ally Germany in the second world war that "Quantity has a Quality all of its own" !) media barons obviously believe the same.
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