Can you get to a store, that stocks that brand of television, and view the quality?
There might be something wrong, with your TV.
the Ideal Picture Settings was from "Which" website, unfortunately you can't get their review, unless you subscribe.
there are other reviews, that state what a great picture quality, the TV has, but I'm not sure how far they can be trusted.
Code:
https://www.personal-reviews.com/2017/04/lg-49sj810v-review/
It might be worth contacting LG, and expressing your disappointment, with the picture quality.
Code:
http://www.lg.com/uk/tvs/lg-49SJ810V
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